Marketing and Commercialization

Commercialization is the key to making the invention successful and to earn revenues. Technological and economic development worldwide leans heavily on new and competitive products. They can be classified on the basis of their significance at different levels of sophistication and in different sectors of the economy, from high-tech to everyday products. Some reach international success, while others are noted within their home region or country.

Technology and inventions promote general welfare and also play an important role in the production of services. In most industries, intellectual property rights, especially patents and their exploitation, hold key significance in the development and commercialization of new products. Businesses should also have an intellectual property strategy as part of their corporate planning and strategy, because it also affects to the commercialization behavior.

The right to exploit an invention belongs to the owner. The most common exploitation alternatives include:

  • Production and marketing within a current or new enterprise
  • Licensing
  • Partnership arrangements
  • Acquisitions
  • Subcontracting

An invention must be considered as a business opportunity from the beginning!

Kari Sipilä

IP Management

The importance of Intellectual Property ( IP ) and its management in companies and other organizations is growing worldwide. The senior management of the company has the central role in the strategy and policy work, also in the IP strategy and policy. The goal is to get the best use of the IP and thus to improve the business and competitiveness of the company. The IP organization has the responsibility of the fulfilment of the IP strategy in the company, although the size and form of the IP organization may vary depending on the company and its size and field.

The IP organization includes specialists in technology, IPR agreements and other legal matters. It activates and coordinates the innovation work inside the company, evaluates the need of the resources and operates within its budget. The IP management has to follow the latest developments and competitors in the IP field. It has to defend actively the IP of the company. It is also in charge of education of IP matters in the company. It may also be a business unit in IP matters, in cooperation with other business units of the company. It is essential that networking, collaboration and reporting are normal and fair routines.

Kari Sipilä